Dacia
Ingenious productions

It was the height of lockdown. And whilst many car brands were shuddering at the thought of creating an advert without the huge crew, russian arms and craft services, we saw an opportunity to put to work the same smart thinking that Dacia uses in its alternative business model and efficient engineering to make an advert for the times.

We created one of the stand-out advertising campaigns of lockdown using three laptops, a drill, a record player, some bike lights and a 1:43 scale model of a Dacia Duster.