Dove Men+Care
congratulations, it’s a dad

A Father's Day campaign for Dove Men+Care that would birth itself live on the day.

From midnight to midnight, we celebrated the newest fathers in the US with a digital outdoor campaign that captured the first life-changing moments between new dads and their newborn sons and daughters.

Working with specialist birthing photographers together with user generated content, we filled over 1700 poster sites across NYC with moments of care.