Dove
#NewYearsUnresolution
1 in 3 women would give up a year of their life for the “perfect” body, leading to 1 in 2 women’s New Year’s resolutions being driven by body dissatisfaction.
This year, we gathered women around the world to make a Dove #NewYearsUnresolution — a commitment to letting go of unrealistic beauty ideals, one belief at a time–ditching the negative and embrace the positive to start 2025 right.
Women took to social to share their own #NewYearUnresolution and encourage others to do the same.
And we exploded out from feed and into the real world.
