Heineken
Rugby World Cup

Heineken invited everyone to watch the Rugby World Cup, not just the fans.

The challenge: Make Rugby accessible to a wider audience because everyone can have fun watching a match - whether you’re a hardcore fan or a newbie.

Smart targeting coupled with dynamic creative optimisation looked to educate Rugby newbies on the rules of the game by explaining it to them using their interests.

Whatever you love, you’ll love The Rugby World Cup